When it comes to buying literal “new” games (as in, still in the wrapper – not recent releases) I only shop at Best Buy. Why? Simple! Their Gamers Club Unlocked subscription offers 20% off the purchase of any game still in the shrinkwrap. It didn’t matter if it came out in 2013 or 2018; if it was still in the wrapper, it was 20% off. At $30 USD for a two-year membership, it paid for itself rather quickly.
However, Best Buy sent out a memo to its employees today that confirms they are no longer enrolling new subscribers, effective immediately. The image below comes by way of Wario64 and confirms the death of the once-beloved promotion. As of today, store clerks are no longer allowed to enroll new members and all mention of GCU has disappeared from the retailer’s website.
If you’re currently a subscriber, though, fear not! You’ll still receive your full membership benefits until your current subscription runs out, but you can no longer extend it. As a result, GCU discounts will no longer appear on the website until a game is added to your cart. Previously, the GCU price would show on the store page ($47.99 instead of $59.99, for example).
Luckily, I just paid to extend mine at the end of last year, so I’m good until the end of November in 2019. That’s still a way off, so hopefully a competitor will offer something similar. GCU is the only reason I still shop at Best Buy and has become a huge selling point when deciding to buy new games on launch day instead of waiting for price drops. When Amazon changed their similarly structured Prime discount to only offer 20% off of pre-orders, I happily stuck with Best Buy. That’ll all be changing at the end of 2019.
What a bummer.